Sporting Frontiers was established by Pacific Investments PLC in 2000 in London before setting up an office in 2001 in Shanghai.

In 2002 the company name was changed to Frontiers Group, and Frontiers Group China quickly moved to carve out its own unique position in the young China event and  sponsorship  market.

Combining international experience with local expertise the company’s expansion into not only sport programs but also entertainment and media programs saw the newly named Frontiers Group earn a reputation as one of China’s pioneer sponsorship management and event marketing consultancies.

Today Frontiers Group has an extensive client portfolio of both Chinese and multinational companies and substantial experience of working with both local and international platforms to deliver innovative marketing solutions.